1990 : First showroom in Paris
Based in the town of Molières in the Tarn-et-Garonne, Nature Bijoux is expanding and opens its first showroom rue du Temple in Paris. This is an opportunity to see and touch the brand’s collections in the heart of the world’s capital of fashion.
From 1990 to 1996: Trips to the Philippines
After several trips between France and the Philippines, Jean-Daniel Christin sets up his creative studio on the island of Cebu. Enthralled by nature’s diversity on the island and the wealth of Filipino culture, he decides to stay as close as possible to his source of inspiration and materials. Located in the heart of an inspirational natural setting, the combination of materials and cultural diversity fuel and enrich Nature Bijoux’s creativity.
1996: Creation of the production subsidiary
‘Kor Landa’ in the Philippines
The next natural step is to set up a production unit, Kor Landa, in 1996. There, natural materials are shaped and transformed to create emotion-filled designs for unique artisanal jewelry.
From 2002 to 2006: Manuelle, Simon and Amaury
Christin join the company
Nature Bijoux is first and foremost a family venture in which Jean-Daniel Christin has passed on his love of the trade, of nature and materials to his children. This is how they gradually join the company. Simon is appointed CFO in 2000, Amaury Art director in 2002 and Manuelle takes over the management of natural materials in Cebu in 2006.
2004: New head offices in Montauban
Nature Bijoux spreads roots in the South of France and settles in Montauban. The new head offices house national and international sales, warehousing, packaging, shipping, after-sales services, administration and marketing activities. Inspired by the traditional tobacco drying
sheds of the South-West of France and designed by the architect Marie Chéreau, the new offices are built using environmentally friendly technologies in line with an environmentally responsible approach.
2005: First communication campaign with
In partnership with Carlin International, Nature Bijoux kicks off its first communication campaign around the theme ‘Wearing Emotion’ where jewellery merges with the body and Nature, associating images of skin sensuality and the natural beauty of the jewels.
2008: Nature Bijoux expands internationally
With a strong foothold in France, in the US, Spain, Belgium and Greece, Nature Bijoux now aims to consolidate its global presence by hiring new employees and opening its export department.
2010: The first boutique opens
Nature Bijoux opens its first boutique rue Vavin in Paris, now the Olivolga boutique.
2017: The first online boutique opens.
Already present online since 2009 with a showcase website, Nature Bijoux opens an e-commerce retail website.
2022: Nature Bijoux is 40 years old
Nature Bijoux celebrates its 40th anniversary! And, after forty years, it still offers unique and authentic handcrafted jewelry that originates from nature. For this event, Nature Bijoux looks back on four decades of creativity with a Capsule Collection of Limited Editions, available on the new website at the end of September 2022.